Reading time: min
Welcome to Expert Talks – the podcast where innovation meets insight. Brought to you by devicenow, this series features thought leaders, industry pioneers, and trusted partners from the world of enterprise IT, device lifecycle management, and digital transformation. Whether you’re a tech decision-maker, partner, or digital innovation enthusiast, Expert Talks offers fresh perspectives and real-world expertise. Episodes are in German or English – whichever brings the story to life.
Device shortages in 2026 aren’t a temporary blip anymore. They’re the new baseline. With memory chip production redirected toward AI infrastructure, PC shipments are falling, prices are climbing, and IT leaders are facing a market that won’t normalize anytime soon. Analysts at Gartner expect global PC shipments to drop by more than 10% this year, with prices rising around 17% – and the pressure is being felt across IT and procurement teams everywhere.
This episode takes a practical look at what’s actually changing in the device market, where companies are still getting it wrong, and what good planning looks like in a constrained environment. Our guests share real-world perspectives on diversified sourcing, smarter forecasting, and why the partnerships built in calm times are exactly the ones that hold up when things get tight.
Listen now on Spotify
Listen now on Apple Podcasts
Three experienced voices from the field bring their perspectives to this episode:
Christin Wehrstedt VP Global Expansion & Strategic Partnerships at devicenow and host of the Expert Talks series. Christin is responsible for the global expansion and strategic partnerships of devicenow.
Artur Froehlich Head of Pricing & Product Management at devicenow. As Product Manager and Head of the Pricing team, Artur is responsible for devicenow’s offer creation. He is valued for his ability to design efficient processes, conduct precise numerical analyses, and develop data-driven strategies. Alongside his analytical strengths, he plays a key role in building and maintaining devicenow’s business relationships.
Ömer Yigit Chief Operating Officer at Hitisy GmbH, one of Germany’s fastest-growing IT distribution and service providers. Together with his brothers Ismail and Hüseyin, Ömer has led the transformation of Hitisy from a traditional wholesale business into a technology-driven B2B system partner. Under his leadership, the company has become a recognized force in mobile device lifecycle management, guided by a vision centered on speed, strong partnerships, and a hands-on mentality.
