We are devicenow

Managing Director

Sven oversees sales, product development, customer management, and marketing initiatives. Gifted in storytelling, he captivates audiences with his speeches and enriches our team with his coaching skills. Outside of work, he is an avid reader and runner, and has a refined taste for fine wine. His unique blend of professional talent and personal passions makes him an invaluable leader of the devicenow team.

Managing Director

Steffen manages the Finance, Operations, Legal/Compliance, HR, and IT sectors at devicenow. He plays a crucial role in ensuring our Device as a Service offering runs seamlessly for our clients. His academic credentials are impressive – a PhD in Economics demonstrates his deep understanding and commitment to his field. Beyond his professional expertise, he is passionate about art and politics, has a special affection for the Nordic countries, and loves basketball.

VP International Sales

Shayne brings 10+ years of experience in leading high-performing teams across the Asia Pacific region and globally. In his previous role at Lenovo, he was instrumental in the expansion of Device and Technology as a Service solutions. Now overseeing the expansion into Europe, the US, and AP regions, Shayne is passionate about building, leading, and coaching teams focused on the as-a-service market. With the rapid pace of technological change, he is dedicated to helping customers transform their workplaces to enhance employee productivity and collaboration.

VP Global Expansion / Strategic Partnerships & Procurement

Christin is responsible for the global expansion, strategic partnerships and global procurement of devicenow. With several years of experience in the DaaS and consulting environment, she approaches topics in a procedural and structured way. She places special focus on the importance of fostering good relationships and sustainable growth behind every solution or partnership. In her spare time, she enjoys taking long walks with her dog, reading, cooking, photography, and going to concerts. She is always eager to try out new things.

Head of Pricing & Product Management

As our Product Manager and leader of the pricing team, Artur oversees the delivery of offers to our prospective customers. He is known for being great at setting up efficient processes and conducting precise numerical analyses, consistently supporting his strategies with detailed Excel files. Beyond his analytical expertise, Artur plays a vital role in maintaining and building relationships with our partners. Outside of work, he enjoys cooking, is a member in a band, and likes attending live concerts.

Head of Business Processes and IT

Annika is the driving force behind our operational efficiency. She is responsible for establishing, maintaining, and developing interfaces with our partners and customers while overseeing a robust system landscape. With over 15 years of experience in IT and software, she specializes in service design and customer satisfaction. Beyond work, Annika’s adventurous spirit takes her hiking and cycling in the scenic beauty of Scandinavia and Scotland. She’s also a devoted dog lover with two furry companions and enjoys solving puzzles of all kinds, embracing challenges both at work and in her leisure time.

Head of Finance & Controlling

Melanie leads finance and controlling at devicenow, covering accounting, reporting, international accounting standards, and tax. She joined shortly after the company launched in 2022 and has helped build the finance function as devicenow has grown. Before joining, she held finance leadership roles in international companies across several industries. Outside of work, Melanie loves to travel and discover new cultures, and she brings the same appetite for new territory to her career as she does to her trips.

Service Architect

As Service Architect, Jens is the mastermind behind our DaaS model. He knows every detail of how it works and keeps improving it, from device delivery through to End-of-Life. Working closely with our service delivery team, our IT department, and our partner companies, he makes sure that what we offer on paper holds up in day-to-day operations across 190+ countries. His extensive IT industry experience shows in the way he thinks about services: practical first, and always built to scale. Outside of work, Jens enjoys freshwater fishing, longbow archery, and snowboarding. And whenever he takes a moment to unwind, there is usually a cherry coke within reach.

Head of Global Services

Sergio brings extensive international experience to devicenow, most recently from Northeast Asia, with a career spanning the IT and telecommunications industries across multicultural environments. Quality-focused and driven by continuous improvement, he leads service management with precision and a genuine appreciation for diverse perspectives. Outside of work, he is a passionate musician who plays guitar, bass, and drums while working on adding piano to the mix, and a devoted tennis player who rarely misses a weekend on the court.

VP Sales DACH

Christopher joined devicenow in October 2026 as VP Sales DACH and leads the company’s growth in the region from Munich. For him, technology only matters if customers feel the difference. He brings more than 20 years of account management experience, with a focus on End User Services. He spent almost twelve of them as Client Director for large banking and insurance customers at a leading international IT service provider. The biggest lesson: growth follows customer satisfaction. A convinced optimist, he sees every change as an opportunity. His leadership principle: we win as a team, or not at all. Outside of work, he’s a road cyclist and a passionate football fan.