EXPERT TALKS

3 Questions to Ömer Yigit, COO at Hitisy GmbH

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December 11, 2025

With our devicenow DaaS solution, we operate in a fast-moving, modern environment. Speed, performance, and efficiency are our standard. But let’s be honest: sometimes there’s just no time to step back and explore the ideas shaping our industry and discover the great minds behind them.

That’s why we’re launching “3 Questions to…”, a compact Q&A series with thought leaders from our partner network. Only three questions. Only three answers. But plenty of insight. Your knowledge snack for in-between.

Partner Spotlight: Hitisy GmbH

Hitisy GmbH is a family-owned B2B tech service provider specializing in IT and mobile device distribution and lifecycle management. Built on merchant DNA and operational excellence, Hitisy supports system integrators, resellers, and MSPs with premium hardware procurement and modular services that span configuration, logistics, and certified data erasure.

A key differentiator is Hitisy’s white-label platform, SCLABS, which enables partners to launch Device as a Service models without building internal infrastructure. Combining speed, flexibility, and a commitment to sustainability, the company delivers scalable solutions aligned with market needs.

The Person Behind the Partner: Ömer Yigit

Ömer Yigit is the Chief Operating Officer of Hitisy GmbH, one of Germany’s fastest-growing IT distribution and service providers. Together with his brothers Ismail and Hüseyin, he has led the transformation of Hitisy from a traditional wholesale business into a technology-driven B2B system partner.

Under his leadership, the company has become a recognized force in mobile device lifecycle management, offering solutions that merge efficiency with security. Guided by a vision centered on speed, strong partnerships, and a hands-on mentality, Ömer continues to drive growth in a rapidly evolving market.

3 Questions, 3 Answers: Ömer’s Perspective

1. Why has efficient IT management become such a critical success factor in today’s mobile device landscape?

Because the definition of management has fundamentally changed. Efficient IT management is now a key determinant of organizational performance. Companies manage hundreds or even thousands of mobile endpoints. Managing IT today means managing productivity, security, and competitiveness, not merely devices.

Core elements such as zero-touch deployment, over-the-air provisioning, and comprehensive lifecycle management have shifted from optional features to operational necessities. Their effectiveness determines whether employees are productive from day one.

At the same time, regulatory and security requirements ranging from GDPR to ISO certifications and zero trust frameworks reinforce the need for robust processes. For Hitisy, this means mobile devices must be managed intelligently and securely across their entire lifecycle, from rollout to certified data erasure.

2. What developments are currently reshaping competition in the mobile device market, and how can companies turn these shifts into opportunities?

The market is undergoing a profound structural transformation driven by several forces. We see this as an opportunity to offer specific solutions:

  1. From products to modular solutions (White-Label DaaS):
    Customers and system houses increasingly expect holistic packages. We address this through modular white-label DaaS models. Many partners struggle with parts of the DaaS structure, whether financing, logistics, or the underlying IT infrastructure. We solve these challenges end to end. Most importantly, we do not offer rigid templates or one-size-fits-all products. Instead, we provide tailored, modular solutions that fit the partner’s exact needs and allow them to brand the service as their own.
  2. Supply chain volatility:
    Availability often outweighs brand preference. With our direct sourcing structures and agile volume management, we can respond quickly to market fluctuations where others face shortages.
  3. Security and automation:
    Predictive analytics and strict data protection practices such as ISO 27001 are becoming essential. By integrating certified refurbishment and AI-driven insights into our lifecycle management, we help clients achieve greater transparency and strengthen ESG compliance.

Every market shift carries an opportunity. We focus on the levers, not the barriers.

3. In your experience, what transforms a partnership from a business relationship into a genuine, trust-based collaboration?

For me, partnership is a mindset rather than a sales tactic. We are not looking for buyers, we are looking for partners who grow with us. A true partnership is built on mutual respect, trust, and reliability. For us, partnership means standing up for each other, much like a family.

According to our philosophy, authentic partnerships emerge when:

  • Shared goals and values form the basis, not merely shared margins.
  • Transparency and reliability outweigh short-term financial gains.
  • Communication is honest, direct, and fast, free from unnecessary internal politics.

This family-oriented approach is deeply rooted in Hitisy’s organizational identity. It allows us to remain agile and grounded even as we grow. Family means trust, and trust is the most valuable currency in trade.

Key Takeaways

The developments Ömer outlines reflect how rapidly the mobile device landscape is evolving. Companies that embrace clarity, build resilient processes, and invest in strong partner networks will be best positioned to navigate this shift. Hitisy’s blend of operational excellence, modular solutions, and partnership-driven values shows how long-term success can be built even in volatile markets.

Let’s talk about your DaaS strategy!

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