EXPERT TALKS

IT Consumerization – What the Enterprise Can Learn from the App Store Experience

Reading time: min

October 7, 2025

Welcome to Expert Talks – the podcast where innovation meets insight. Brought to you by devicenow, this series features thought leaders, industry pioneers, and trusted partners from the world of enterprise IT, device lifecycle management, and digital transformation. Whether you’re a tech decision-maker, partner, or digital innovation enthusiast, Expert Talks offers fresh perspectives and real-world expertise. Episodes are in German or English – whichever brings the story to life.

Episode 2: IT Consumerization – What the Enterprise Can Learn from the App Store Experience

Why can employees order and use apps in seconds on their personal devices; yet still wait days for workplace IT services? This episode explores IT Consumerization, the shift that’s redefining employee expectations and reshaping enterprise IT.

From seamless, mobile-first workflows to global lifecycle automation, companies are under pressure to bring the simplicity of the app store into their IT environment. But as our guests explain, true transformation isn’t just about design. It’s about fixing processes, logistics, and global delivery models.

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Meet the Experts

Three experienced voices from the field bring their perspectives to this episode:

Christin Wehrstedt
VP Global Expansion & Strategic Partnerships at devicenow and host of the Expert Talks series. Christin is responsible for the global expansion and strategic partnerships of devicenow.

Lars Ole Allum
VP Product Partner Business Development at Techstep. Lars Ole drives collaboration and product innovation, building partnerships that deliver measurable value to customers.

Steffen Reichmann
Managing Director at devicenow. Steffen oversees Finance, Operations, Legal/Compliance, HR, and IT. He ensures the seamless delivery of devicenow’s Device as a Service offering worldwide.

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