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Welcome to Expert Talks – the podcast where innovation meets insight. Brought to you by devicenow, this series features thought leaders, industry pioneers, and trusted partners from the world of enterprise IT, device lifecycle management, and digital transformation. Whether you’re a tech decision-maker, partner, or digital innovation enthusiast, Expert Talks offers fresh perspectives and real-world expertise. Episodes are in German or English – whichever brings the story to life.
Six billion viewers, real-time decisions, no second chances. At this year’s World Cup, AI isn’t running in a distant data center – it’s working live, right where the action happens. And most fans never even notice.
The same shift is quietly reshaping enterprise IT. For years, the message was “everything moves to the cloud.” Now, driven by latency, cost, and data sovereignty, AI is moving in the opposite direction: onto the device, closer to the people who actually use it. That changes what a device refresh means, how procurement works, and why the service model suddenly matters more than ever.
This episode gets practical. What breaks in the old playbook when AI moves onto the device – and what gets easier? Why is the AI PC a genuinely different category, not just a marketing label? How does the shift play out differently across regions, from European regulation to emerging markets? And why do the companies that treat the device as a strategic decision rather than a commodity end up ahead? Our guests share what they’re seeing on the ground, and what IT leaders should do before their next refresh or AI initiative.
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Three experienced voices from the field bring their perspectives to this episode:
Christin Wehrstedt
VP Global Expansion & Strategic Partnerships at devicenow and host of the Expert Talks series. Christin is responsible for the global expansion and strategic partnerships of devicenow.
Thilo Bayerlander
Executive Director Worldwide Sales Digital Workplace Solutions at Lenovo. Thilo brings over 20 years of experience in the IT and telecom industry across senior sales and business development roles, leading international teams and building strong C-level relationships with a focus on Fortune 500 companies. At Lenovo, he leads the worldwide sales and go-to-market strategy for digital workplace solutions, supporting enterprises as they shift toward AI-capable devices and as-a-service models. With Lenovo serving as the official technology partner of the World Cup, he brings a unique perspective on what it takes to run AI in real time, at scale, where the stakes are highest.
Sven Matthiesen
Managing Director at devicenow. Sven oversees Sales, Product Development, Customer Management, and Marketing. With a passion for storytelling, he inspires audiences and supports his team in their personal and professional growth – making him one of the most valued leaders at devicenow.
