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With our devicenow DaaS solution, we operate in a fast-moving, modern environment. Speed, performance, and efficiency are our standard. But let’s be honest: sometimes there’s just no time to step back and explore the ideas shaping our industry and discover the great minds behind them.
That’s why we’re launching “3 Questions to…”, a compact Q&A series with thought leaders from our partner network. Only three questions. Only three answers. But plenty of insight. Your knowledge snack for in-between.
Cremanski & Company is a boutique consultancy specializing in building structured revenue systems for B2B scale-ups and mid-sized companies. With deep expertise in sales, marketing, and customer success alignment, the team helps leadership groups turn strategy into practical, repeatable execution.
What sets Cremanski & Company apart is the focus on simplifying revenue operations rather than adding complexity. Through fractional CRO and CSO support, hands-on operational work, and CRM excellence in HubSpot and Salesforce, the consultancy creates clarity, accountability, and scalable go-to-market motion.
Whether working with fast-scaling startups or established organizations in transition, the mission remains the same: enable sustainable growth by aligning people, processes, and platforms.
Michael Jäger is the founder of Cremanski & Company and a seasoned revenue leader with more than 15 years in sales and entrepreneurship. Acting as a fractional CRO and CSO, he helps B2B scale-ups and mid-sized companies build structured revenue systems that align marketing, sales, and customer success into one seamless journey.
Known for his pragmatic approach, Michael combines data-driven insights with hands-on execution to turn complexity into clarity. His passion lies in helping organizations accelerate growth by deeply understanding customer buying behaviour, creating accountability across teams, and embedding scalable processes that deliver measurable impact.
1. Considering the current economic and geopolitical situation, what are the key challenges shaping the B2B environment and where is external support most needed?
Volatility is the new normal: markets are shifting faster than most companies can adapt, and growth leaders are under pressure to deliver results with fewer resources. The main challenge I see is not a lack of ambition or ideas, but the ability to turn strategy into structured execution. Many organizations struggle to align their people, processes, and systems, so they lose time, energy, and focus. This is where external support creates real value: bringing in an outside perspective that can cut through complexity, align leadership around clear priorities, and build scalable revenue systems without adding chaos.
2. In your experience, what are some of the needs that companies often overlook or are not consciously aware of but that are regularly identified through your consulting engagements?
Companies often underestimate the “invisible friction” in their revenue operations. Things look fine on the surface—good products, motivated teams, modern tools—but underneath, there are broken handovers, unclear accountability, and data that doesn’t tell the real story. Leaders usually notice it only when growth stalls or costs spiral. What I regularly uncover is that most businesses don’t need “more” (more tools, more headcount, more initiatives). They need clarity and consistency: clear definitions of success, consistent go-to-market motions, and transparent metrics. Once these basics are in place, performance accelerates almost naturally.
3. If you had to describe the DNA of the most successful companies in 2035, what would it look like?
The winners of 2035 will be those that master adaptability without losing structure. They will combine three core traits:
In short, the DNA of the most successful companies will be a balance of human agility and systemized discipline. Those that embrace this balance will thrive, regardless of what the next decade brings.
The challenges Michael describes are shaping the reality of many B2B teams today. Companies need more than short-term initiatives. They need systems that create stability and space for smart decision making. Cremanski & Company helps organizations find this balance and build structures that can grow with them. This interview gives a glimpse into what the next decade of B2B excellence may look like and why alignment will remain one of the most powerful levers for success.
