EXPERT TALKS

3 Questions to Lars Ole Allum, VP Product Partner Business Development at Techstep

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September 10, 2025

With our devicenow DaaS solution, we operate in a fast-moving, modern environment. Speed, performance, and efficiency are our standard. But let’s be honest – sometimes there’s just no time to step back and explore the ideas shaping our industry and discover the great minds behind them.

That’s why we’re launching “3 Questions to…” – a compact Q&A series with thought leaders from our partner network. Only three questions. Only three answers. But plenty of insight. Your knowledge snack for in-between.

Partner Spotlight: Techstep

For nearly a decade, Techstep has been transforming how organizations work through smarter mobile technology. As a leading European enabler, the company empowers businesses to operate more effectively, securely, and sustainably by combining devices, software, security, and expert services.

Its mission? To simplify complexity and unlock the full potential of mobile workforces. With a strong focus on lifecycle management, ESG, and user-centric solutions, Techstep isn’t just digitizing the workplace – it’s redefining it for a better future.

The Person Behind the Partner: Lars Ole Allum

Lars Ole Allum is VP Product Partner Business Development at Techstep, where he plays a key role in bridging strategic partnerships with product innovation. His focus is on collaboration, enablement, and creating long-term value in ecosystems that deliver measurable impact for customers.

Known for his open and solution-oriented mindset, Lars Ole thrives where technology meets business. Outside of work, he enjoys staying active through cross-country and randonnée skiing with his wife and two children, as well as running. He also shares a passion for football with his son – though they stand on opposite sides: his son a Chelsea supporter, Lars Ole a dedicated Leeds fan.

3 Questions, 3 Answers: Lars Ole’s Take

1. Where do you see the biggest disconnect today between what workers need and what IT actually delivers?
Workers today need seamless, secure mobility to get their jobs done. IT, however, is still managing devices in fragmented, manual, and linear ways. The Device Lifecycle Platform from Techstep bridges that gap by automating the entire device journey and giving both IT and employees what they need.

2. What makes a partnership genuinely strategic and not just a sales channel?
A strategic partnership is about co-creating value, not just reselling. That means aligned, committed goals from both sides, with business models that are symmetric and long-term. When partners embed our Lifecycle Platform or Device-as-a-Service into their offering, they not only grow recurring revenues but also differentiate in the market. Equally important is the ability to scale cost-effectively by leveraging the platform’s back-end applications.

3. If you could redesign the digital workplace from scratch today, what would be the first thing you’d throw out?
I would move away from the old “buy–use–discard” model. It’s expensive, wasteful, and outdated. The future is circular: devices repaired, reused, and recycled – managed through one lifecycle system that keeps workforces productive and IT in control.

The devicenow × Techstep Alliance

What began as a simple conversation in 2023 has grown into a strategic alliance built on shared vision. Techstep’s advanced lifecycle management technology and devicenow’s global reach now power the devicenow Lifecycle Portal, helping enterprises streamline device management, reduce costs, and gain full control of their IT.

By combining scalable Device as a Service with sustainable lifecycle management, our partnership delivers more than efficiency – it redefines how enterprises approach the workplace of tomorrow. Together, we enable businesses to simplify IT and embrace a truly sustainable digital future.

Let’s talk about your DaaS strategy!

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