We are delighted about the visit of our website. We would like to inform you below about the processing of your personal data on our website.

Controller

devicenow GmbH Franz-Beer-Straße 111 88250 Weingarten Germany

Contact: E-mail: info@devicenow.com

Data Protection Officer

DDSK GmbH Eva Schmidt Dr.-Klein-Str. 29 88069 Tettnang

Contact: E-mail: dataprotection@devicenow.com

Terms

The special terms used in this privacy policy are to be understood as legally defined in Art.4 GDPR. The terms “user” and “website visitor” are used synonymously in our privacy policy.

Recipient of data

Recipients of data are named in our privacy policy under the respective category/heading.

Categories of data subjects

The categories of data subjects are website visitors and other users of online services.

General information on data processing on the website

Automated data processing (log files etc.) Our website can be visited without actively providing personal information about the user. However, every time our website is accessed, we automatically store access data (server log files), such as the name of the internet service provider, the operating system used, the website the user visited us from, the date and duration of the visit and the name of the file accessed, as well the IP address of the device used (for security reasons, such as to recognise attacks on our website) for a period of 7 days. This data is not merged with other data sources. We process and use the data for the following purposes: provision of the website, prevention and detection of errors/malfunctions, and the abuse of the website.

  • Data categories: Meta and communication data (e.g. IP address, date and time of access, time, type of HTTP request, website from which access is made (referrer URL), browser used and, if applicable, operating system of the accessing computer (user agent))

  • Purpose of the processing: Prevention and detection of errors/malfunctions, detection of abuse of the website

  • Legal basis: Legitimate interest according to Art. 6 para. 1 lit. f) GDPR

  • Legitimate interests: Fraud prevention to detect abuse of the website

Required cookies (functionality, opt-out links, etc.)

We use cookies on our website to enable the use of the basic functions on our website and to provide the service requested by the user. Cookies are a standard Internet technology for storing and retrieving information for website users. Cookies represent information and/or data that can be stored on the user’s end device, for example. With classic cookie technology, the user’s browser is instructed to store certain information on the user’s device when a specific website is accessed.

Strictly required cookies are used to provide a telemedia service expressly requested by the user, e.g:

  • Cookies for error analysis and security purposes

  • Cookies for storing logins

  • Cookies for storing data in online forms if the form extends over several pages

  • Cookies for saving (language) settings

  • Cookies to store articles in the shopping basket by users to complete the purchase

  • Cookies for storing consent or withdrawal (opt-in, opt-out)

Some of the cookies used (session cookies) are erased after the end of the browser session, i.e. after closing the browser. Cookies can be erased by users afterwards to remove data that the website has stored on the user’s computer.

The data processing described may also relate to information that is not personal but constitutes information within the meaning of the TDDDG. In these cases, this information may be necessary for the use of an expressly requested service and may therefore be stored in accordance with Section 25 TDDDG.

Opt-Out:

Legal basis: Legitimate interests (Art. 6 para. 1 lit. f) GDPR in conjunction with § 25 para. 2 no. 2 TDDDG), consent (Art. 6 para. 1 lit. a) GDPR in conjunction with § 25 para. 1 TDDDG Legitimate interests: Storage of opt-in preferences, ensuring the functionality of the website, maintaining user status across the entire website

Storage and processing of not required information and data

Beyond the required scope, user data may be processed by cookies, similar technologies or application-related technologies, e.g. for the purpose of (cross-website) tracking or personalized advertising etc.. Data may be transmitted to third-party providers. The storage and further processing of user data that is not necessary to provide the telemedia service, is then carried out on the basis of consent within the meaning of Art. 6 para. 1 lit. a) GDPR (if applicable in conjunction with § 25 para. 1 sentence 2 TDDDG).

Consent Management Platforms (Consent Management)

We use a consent management procedure on our online offering in order to be able to prove, store and manage the consent granted by our website visitors in accordance with the requirements of the GDPR. The consent management platform used helps us to identify all cookies and tracking technologies and to control them based on the consent status. At the same time, visitors to our website can use the consent management service we have integrated to manage the consents and preferences granted (optional setting of cookies and other technologies that are not required) or revoke consent at any time using the button.

The status of the consent is stored on the server and/or in a cookie (so-called opt-in cookie) or a comparable technology in order to be able to assign the consent to a user or their device. The time of the declaration of consent is also recorded.

  • Data categories: Consent data (consent ID and number, time consent was given, opt-in or opt-out), meta and communication data (e.g. device information, IP addresses)

  • Purposes of processing: Fulfillment of accountability, consent management

  • Legal basis: Legal obligation (Art. 6 para. 1 lit. c) GDPR in conjunction with Art. 7 GDPR)

Manage consent/revocation: https://devicenow.com/#gdpr_cookie_modal

CookieYes

  • Recipient: CookieYes Limited, 3 Warren Yard Warren Park, Wolverton Mill, Milton Keynes, MK12 5NW, UK

  • Third country transfer: Based on the adequacy decision of the European Commission for the country United Kingdom

  • Privacy policy: https://www.cookieyes.com/privacy-policy/

GDPR Cookie Compliance Plugin (CCPA ready)

Hosting (including Content Delivery Network)

Our website is hosted by an external service provider. Data of visitors to our website, in particular log files, are stored on the servers of our service provider. By using a specialized service provider, we can provide our website efficiently. The hosting provider we use does not process the data for its own purposes.

We also use a Content Delivery Network (CDN) to deliver the content of our website more quickly. When visitors access graphics, scripts, or other content, these are provided efficiently and in an optimized manner through regionally and internationally distributed servers. When retrieving such data, a connection is established with the servers of a CDN provider, during which personal data of visitors to our website is processed, such as the IP address and browser data.

  • Data categories: User data (e.g. websites visited, interest in content, access times), meta and communication data (e.g. device information, IP addresses)

  • Purposes of the processing: Correctly presentation and optimization of the website, faster and location-independent accessibility of the website

  • Legal basis: Consent (Article 6 paragraph 1 letter a GDPR); legitimate interests (Article 6 paragraph 1 letter f GDPR)

  • Legitimate interests: Prevention of unplanned availability time, high scalability, reduction of the bounce rate on the website

Hetzner

  • Recipient: Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen

  • Legal basis: Legitimate interests (Article 6 paragraph 1 letter f GDPR)

  • Third country transfer: Does not take place.

  • Privacy policy: https://www.hetzner.com/legal/privacy-policy/

Google Static

  • Recipient: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

  • Legal basis: Consent (Article 6 paragraph 1 letter a GDPR)

  • Third country transfer: Based on the adequacy decision of the European Commission for the United States of America

  • Privacy policy: https://policies.google.com/privacy?hl=en-US

unpkg

  • Recipient: Cloudflare Inc. 101 Townsend St, San Francisco, CA 94107, USA

  • Legal basis: Consent (Art. 6 para. 1 lit. a) GDPR)

  • Third country transfer: The recipient is a participant in the Data Privacy Framework. Additionally, standard contractual clauses were agreed upon, including supplementary measures and a risk assessment for the third country transfer.

  • Privacy policy: https://www.cloudflare.com/de-de/privacypolicy/

  • Note: This service is only used after prior consent has been provided via our consent management tool.

Website support and consulting, web agency

We have commissioned a web agency to provide support and advice for services and applications on our website. This agency supports us in all activities related to the design and functionality of our website. In this context, the web agency selected by us receives the access data for our website in order to make necessary adjustments and changes, such as the design of forms or other programming activities. The web agency also supports us in maintaining and managing our social media accounts, our content management system and our accounts with search engine providers. Access to personal data, such as data from forms or log data of website visitors, cannot be ruled out. The web agency therefore acts as a processor for us and only acts on our instructions. Data is not processed for any other purpose.

  • Data categories: Usage data (e.g. access times), Meta and communication data (e.g. device information, IP addresses), Contact data (e.g. email address), Content data (e.g. text information), Analysis data from social media accounts (e.g. anonymized statistics)

  • Purposes of processing: Support for web analysis and optimization, analysis of user behavior on the website (website interaction) for web optimization and reach measurement, checking the utilization of the website

  • Legal basis: Legitimate interests (Art. 6 para. 1 lit. f) GDPR)

  • Legitimate interests: Support and assistance with website maintenance through high level of technical expertise, efficiency through outsourcing

Agency: Interactive Agency Proformat

Performance Optimization

We use technologies on our website aimed at optimizing its display. These are used to improve the loading times of the website in general, as well as on frequently visited pages. Performance optimization is also used to distribute traffic evenly across multiple servers, thereby enhancing server performance. User behavior is analyzed to identify bottlenecks. By storing user settings and preferences, the website can respond more quickly to individual needs and provide a personalized user experience.

  • Data categories: Usage data (e.g. websites visited, interest in content, access times), demographic characteristics (e.g. age, gender), meta and communication data (e.g. device information, anonymized IP addresses, location data), contact data (e.g. e-mail address), content data (e.g. text details)

  • Purposes of processing: Optimization of the user experience

  • Legal basis: Consent (Art. 6 para. 1 lit. a) GDPR)

Litespeed Cache

  • Provider: webhoster.de AG, Zum Haunert 22, 59519 Möhnesee

  • Recipient: No data is transferred to third parties

WPML

  • Provider: OnTheGoSystems Limited, 22/F 3 Lockhart Road, Wanchai Hong Kong

  • Third country transfer: Does not take place, the tool is implemented on our servers.

Web analysis and optimization

We use tools on our website to analyze user behavior and measure reach. These tools collect information about users’ interactions, interests, or demographic characteristics in order to identify areas of the website that may require improvement (e.g. placement of forms or call-to-action buttons). In addition, we analyze click and scroll behavior to determine when and where our website, its features, or content are most actively used. This data collection is enabled by specific technologies (e.g. cookies).

Online marketing

Search Engine Marketing (advertising in search engines) We use search engine marketing methods. Search engine marketing includes all measures that are suitable for improving the visibility of our website in the organic or non-organic search results of search engines, increasing our reach and through there increasing traffic (visitor traffic) to our website. We can also use search engine marketing to generate new prospects (leads). The search engine provider sells us advertising space on the search engine results page or on websites of partners of the search engine providers. The ads can therefore be displayed on various external platforms or websites. The ads are displayed to users in the form of text, display or video ads. We create a campaign for search engine advertising via our tracking tool and store various dimensions to be collected by the search engine provider, e.g. user location, device information and target groups (demographic characteristics). This enables us to gain further insights into the interests in our content/products and, if necessary, to recognize trends.

The process is implemented using a cookie or similar technology. When a visitor visits our website or searches for a specific keyword within the search engine used (e.g. Google), a cookie or similar technology is set on the website visitor’s end device. This data may include, for example, user locations and device information, which is transmitted to the search engine provider’s server. The search engine provider aggregates this data and makes it available to us automatically in the form of a statistical analysis via a dashboard in our account with the search engine provider. The statistics provide us with information about which of our ads were clicked on, how often and at what prices, and if our marketing measures led to an event (e.g. downloading a PDF or playing a video) or a conversion (e.g. purchase of a product or registration on our website). The evaluation serves to analyze the success of our online activities. Each click on our ad incurs costs, which are then recorded in our tracking tool via a platform or website. The recording is used for budget and success control. We cannot identify individual users on the basis of this information.

Note: Website visitor data (e.g. name and e-mail address) can be assigned directly if they are logged into their account with the search engine provider. If assignment via the profile is not desired, the website visitor must log out of the search engine provider before visiting our website.

  • Data categories: User and interaction data (e.g. websites visited, interest in content, access times), meta and communication data (e.g. device information, anonymized IP addresses), location data if applicable, contact data (e.g. email addresses)

  • Purposes of processing: Increase in sales and reach, conversion measurement, target group formation, identification of trends for the development of marketing strategies

  • Legal basis: Consent (Art. 6 para. 1 lit. a) GDPR )

Google Ads/ Google Double Click

  • Recipient: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland

  • Third country transfer: On the basis of the standard contractual clauses including additional measures and risk analysis for the third country transfer

  • Privacy policy: https://policies.google.com/privacy?hl=en-US

Microsoft Ads

  • Recipient: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA

  • Third country transfer: On the basis of the standard contractual clauses including additional measures and risk analysis for the third country transfer

  • Privacy policy: https://privacy.microsoft.com/de-de/privacystatement

Affiliate / Tracking

…a specific action (conversion) on our website — for example, making a purchase or clicking a button. If such a conversion occurs, the affiliate partner receives a commission from us. The tracking enables us and, if applicable, the affiliate network to attribute the conversion to the correct advertising partner and process the commission payment.

  • Data categories: Usage data (e.g. websites visited, interests, access times), meta and communication data (e.g. device information, IP address), conversion data (e.g. clicks, purchases, payment details), and possibly user data (e.g. basic information, address data)

  • Purposes of processing: Revenue generation, expansion of reach, performance analysis and statistics, commission payouts

  • Legal basis: Consent (Art. 6 para. 1 lit. a) GDPR

Google AdSense

  • Recipient: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

  • Third-country transfer: The recipient participates in the Data Privacy Framework. Additionally, standard contractual clauses have been agreed upon.

  • Privacy policy: https://policies.google.com/privacy?hl=en-US

6Sense

  • Recipient: 6Sense Insights, Inc., 450 Mission Street, Suite 201, San Francisco, CA 94105, USA

  • Third-country transfer: Based on standard contractual clauses including additional safeguards and a risk assessment for the third-country transfer.

  • Privacy policy: https://6sense.com/privacy-policy/

Microsoft Invest (formerly AppNexus / Xandr)

  • Recipient: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, United States of America

  • Third country transfer: Based on the standard contractual clauses including supplementary measures and a risk assessment for the third-country transfer

  • Privacy policy: https://privacy.microsoft.com/de-de/privacystatement

eCommerce and payment methods

Online shop and orders We offer our customers the opportunity to use our online store on our website to purchase our products. We collect the data required from users and buyers for the initiation and execution of the contract. If users visit our online store and place items in their shopping cart, cookies are stored on the user’s device to ensure that the items remain in the shopping cart until the order process is completed. During the process, no data is transferred to third parties via cookies. Also, we have not integrated any third-party elements via the shopping cart function. Users or customers receive an automatically generated e-mail from us after completion of the order process, which confirms the successful completion of the order. We may inform our customers separately by e-mail about the status of their order (e.g. expected delivery date).

Direct marketing In addition, customers… [content about direct marketing follows].

Amendments

We reserve the right to amend this information on data protection, in compliance with the applicable data protection provisions, if changes are made to our online offering so that it complies with the legal requirements.

Data Protection Information

At devicenow, we value transparency and compliance with data protection laws. To ensure you are fully informed, we provide detailed information about how we process personal data for employees, job applicants, and our business partners. Please find the relevant documents available for download below.

  • Information Obligations for Applicants

  • Information Obligations for Employees

  • Information Obligations for Customers and Suppliers

This privacy policy was drawn by DDSK GmbH www.ddsk.de

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