{"id":10917,"date":"2025-10-07T12:46:25","date_gmt":"2025-10-07T10:46:25","guid":{"rendered":"https:\/\/devicenow.com\/it-consumerization-what-the-enterprise-can-learn-from-the-app-store-experience\/"},"modified":"2025-10-08T10:42:18","modified_gmt":"2025-10-08T08:42:18","slug":"expert-talks-it-consumerization-app-store-erlebnis","status":"publish","type":"post","link":"https:\/\/devicenow.com\/de\/expert-talks-it-consumerization-app-store-erlebnis\/","title":{"rendered":"IT-Consumerization \u2013 Was Unternehmen vom App-Store-Erlebnis lernen k\u00f6nnen"},"content":{"rendered":"\n<p><strong>Willkommen bei Expert Talks \u2013 dem Podcast, in dem Innovation auf echte Insights trifft. Von devicenow pr\u00e4sentiert, bringt die Reihe Vordenker, Branchenpioniere und starke Partner aus Enterprise IT, Device Lifecycle Management und digitaler Transformation zusammen. Ob Sie Entscheider, Partner oder Digital-Enthusiast sind \u2013 Expert Talks liefert neue Perspektiven und praxisnahe Expertise. Die Folgen gibt es auf Deutsch oder Englisch \u2013 je nachdem, welche Sprache die Story am besten r\u00fcberbringt.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Episode 2: IT-Consumerization \u2013 Was Unternehmen vom App-Store-Erlebnis lernen k\u00f6nnen<\/h2>\n\n\n\n<div style=\"position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; background: black;\">\n    <iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" \n        src=\"https:\/\/www.youtube.com\/embed\/-osprIn4t1Q\" \n        title=\"YouTube video player\" \n        frameborder=\"0\" \n        allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" \n        referrerpolicy=\"strict-origin-when-cross-origin\" \n        allowfullscreen>\n    <\/iframe>\n<\/div>\n\n\n\n<p>Warum k\u00f6nnen Mitarbeiter Apps auf privaten Ger\u00e4ten in Sekunden nutzen \u2013 m\u00fcssen aber oft Tage auf IT-Services im Unternehmen warten? Diese Folge beleuchtet IT-Consumerization, den Wandel, der die Erwartungen von Mitarbeitern neu definiert und die Unternehmens-IT unter Druck setzt.<\/p>\n\n\n\n<p>Von mobilen, intuitiven Workflows bis hin zu globaler Lifecycle-Automatisierung: Unternehmen stehen vor der Herausforderung, die Einfachheit des App-Stores auch in ihre IT-Umgebung zu \u00fcbertragen. Doch wie unsere G\u00e4ste erkl\u00e4ren, geht es nicht nur um Design \u2013 sondern um saubere Prozesse, Logistik und eine konsistente globale Bereitstellung.<\/p>\n\n\n\n<p><a href=\"https:\/\/open.spotify.com\/episode\/4wOw1fcj0IHdtm8DcO1uh3?si=RPL2FyOrTUGxJhDDLuAGPw&amp;nd=1&amp;dlsi=12db31c9f3084cc0\">Jetzt auf Spotify h\u00f6ren<br><\/a><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/what-the-enterprise-can-learn-from-the-app-store-experience\/id1823857518?i=1000730598581\">Jetzt auf Apple Podcasts h\u00f6ren<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Die Experten im Fokus<\/h3>\n\n\n\n<p>Drei erfahrene Stimmen teilen in dieser Folge ihre Sichtweisen:<\/p>\n\n\n\n<p><strong>Christin Wehrstedt<\/strong><br>VP Global Expansion &amp; Strategic Partnerships bei devicenow und Moderatorin der Expert Talks. Christin ist verantwortlich f\u00fcr die globale Expansion und strategische Partnerschaften von devicenow.<\/p>\n\n\n\n<p><strong>Lars Ole Allum<\/strong><br>VP Product Partner Business Development bei Techstep. Lars Ole treibt Kollaboration und Produktinnovation voran und baut Partnerschaften auf, die nachhaltigen Mehrwert f\u00fcr Kunden schaffen.<\/p>\n\n\n\n<p><strong>Steffen Reichmann<\/strong><br>Managing Director bei devicenow. Steffen verantwortet Finance, Operations, Legal\/Compliance, HR und IT. Er stellt sicher, dass das Device-as-a-Service-Angebot von devicenow weltweit reibungslos funktioniert.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Willkommen bei Expert Talks \u2013 dem Podcast, in dem Innovation auf echte Insights trifft. Von devicenow pr\u00e4sentiert, bringt die Reihe Vordenker, Branchenpioniere und starke Partner aus Enterprise IT, Device Lifecycle Management und digitaler Transformation zusammen. Ob Sie Entscheider, Partner oder Digital-Enthusiast sind \u2013 Expert Talks liefert neue Perspektiven und praxisnahe Expertise. Die Folgen gibt es [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":13463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[],"class_list":["post-10917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expert-talks-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Expert Talks Podcast: IT Consumerization - devicenow<\/title>\n<meta name=\"description\" content=\"In dieser Expert Talks Folge diskutieren devicenow und Techstep, was Unternehmen vom App-Store-Modell lernen k\u00f6nnen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devicenow.com\/de\/expert-talks-it-consumerization-app-store-erlebnis\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expert Talks Podcast: IT Consumerization - devicenow\" \/>\n<meta property=\"og:description\" content=\"In dieser Expert Talks Folge diskutieren devicenow und Techstep, was Unternehmen vom App-Store-Modell lernen k\u00f6nnen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/devicenow.com\/de\/expert-talks-it-consumerization-app-store-erlebnis\/\" \/>\n<meta property=\"og:site_name\" content=\"devicenow\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-07T10:46:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-08T08:42:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/devicenow.com\/wp-content\/uploads\/Podcast_Video-Cover_Techstep_v1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emma hernandez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emma hernandez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/devicenow.com\\\/de\\\/expert-talks-it-consumerization-app-store-erlebnis\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/devicenow.com\\\/de\\\/expert-talks-it-consumerization-app-store-erlebnis\\\/\"},\"author\":{\"name\":\"Emma hernandez\",\"@id\":\"https:\\\/\\\/devicenow.com\\\/#\\\/schema\\\/person\\\/39458b4729e4f34a980bb0db86361967\"},\"headline\":\"IT-Consumerization \u2013 Was Unternehmen vom App-Store-Erlebnis lernen k\u00f6nnen\",\"datePublished\":\"2025-10-07T10:46:25+00:00\",\"dateModified\":\"2025-10-08T08:42:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/devicenow.com\\\/de\\\/expert-talks-it-consumerization-app-store-erlebnis\\\/\"},\"wordCount\":279,\"image\":{\"@id\":\"https:\\\/\\\/devicenow.com\\\/de\\\/expert-talks-it-consumerization-app-store-erlebnis\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/devicenow.com\\\/wp-content\\\/uploads\\\/Podcast_Video-Cover_Techstep_v1.jpg\",\"articleSection\":[\"Expert Talks\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/devicenow.com\\\/de\\\/expert-talks-it-consumerization-app-store-erlebnis\\\/\",\"url\":\"https:\\\/\\\/devicenow.com\\\/de\\\/expert-talks-it-consumerization-app-store-erlebnis\\\/\",\"name\":\"Expert Talks Podcast: IT Consumerization - 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